Andjela Despotovic

Contact:
andjela7@hotmail.co.uk
University/School:
RAVENSBOURNE UNIVERSITY LONDON
Location:
Ravensbourne
Specialism:
Art DirectionMarketingPhotographyPR & CommunicationsPromotionStyling
About Me

Hi, I'm Andjela, a Fashion Promotion Graduate from Ravensbourne

Andjela's Final Major Project was inspired by her love of fashion and inclusivity. By living in London, a place full of diversity, she has always felt a divide of opinion and knowledge between different age groups. Combining Fashion and People, her aim was to create a platform for those who stand out from the crowd, no matter what your age was.

I felt that now more than ever, a magazine that's inclusive of all ages and genders is needed. In a time where we had to be disconnected from each other, this project was a chance to reconnect more than ever before. We may not always want to agree with what an older or younger person has to say, but their opinion and life stories are still relevant.

INSPIRATION

We shouldn’t be defined by our age.

Why does a 16-year-old have to live their life through a phone? Why can’t a 16-year-old set up a million-pound business? Why does a 60-year-old have to just drink tea and wear sweaters? Why can’t a 60-year-old travel the world and engage in events? I wanted to create a magazine which aims to challenge the ‘numbers’ that define who we are in society rather than who we are as individuals. That's when MERGE was born.

My project was created as a a multi-platform fashion culture publication offering and documenting different perspectives from a range of age groups in the UK. MERGE believes that the world needs more inclusivity, with fashion magazines fixated only on youth, we aim to challenge the ingrained stereotypes of age. within society and create a movement.

MY WORK

PORTFOLIOS

DETAIL

A physical magazine inclusive of all ages

MERGE is a multi-platform magazine but its main format is a physical paperback. This has come from my love of books and magazines as I enjoy physically holding something that I know took effort and skill to make, it makes me appreciate it more rather than swiping online. I believe a lot of individuals would agree too.

I think fashion can create empowerment and self-confidence; it can be seen as a means to show individualism as it broadcasts messages beyond spoken language.
Art DirectionMarketingPhotographyPR & CommunicationsPromotionStyling
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