Ana Beatrìz Gemperle

Contact:
beatrizgemps@gmail.com
University/School:
University of Brighton
Location:
Brighton
Specialism:
Art DirectionAward NomineeBrandingFashion JournalismPR & CommunicationsPromotion
About Me

Hello, from Beatrìz Gemperle of University of Brighton

Social Media has monetized human attention through extensive yet, unconsented data collection and manipulation. Applications disguised as innocent online spaces for communication or the share interests actually incentivize consistent interactions through notifications,

a growing following, and regular activity, whilst inadvertently recording our every online interaction to master our psychology and forecast interests for further interplay. 2020 exhibited social media's influence over politics and its damage on human psychology and physiology, exposing the tech industry's active inadvertence towards transparency, accountability, and verification of information hosted on their platforms. In an attempt to caution 'Users' in this regard, Beatrìz Gemperle has created a multi-disciplinary series titled; Data Democracy Choreography.

INSPIRATION

The concept takes shape through photography, choreography, and moving image.

My choice of display medium dervies from methods of learning and teaching. I believe to interest and inform a society about something as unfathomable as the inner spaces of the internet, you must appeal aesthetically to as many senses as possible. I always compare my work to how one would be taught the parts of a cell membrane, or any specialist topic in biology.

Understanding the most opaque and intangible inner workings of ourselves takes years to dissect, illustrate, and articulate. Albeit, through visual recordings of choreographed demonstration of data formations, movement, and affect on humanity, my work affects initial viewer comprehension and concern. Art Direction and execution takes great inspiration from artists such as Caroline Denervaud, Paul Klee, Olafur Eliasson, and Martin Parr.

MY WORK

PORTFOLIOS

DETAIL

The body of work is a progressive analysis of data encryption and its formation into algorithms.

The very depiction and curation of the space wherein such intangible information exists, in addition to attempting to contain and illustrate something as unbound as the copious information that flows in online spheres, is very difficult to hold - let alone articulate within word count. Context and symbology of data through choreography are essential to viewer comprehension. Outcomes display a symbolic progression of human deterioration, through arrangement and hyperbolic edits. Strength of deformities were purposely applied to exaggerate social media’s influence over self-image and personal beliefs. Monochromatic styling is applied to emphasize movement and posture of the subject, and promoting the ideal of vastness when manifesting the intangible space information resides before transit. The range and order of the work parallels the amorphous yet incredibly in-depth capacity for the internets archive and cognitive understanding of human kind.

"Social media isn’t a tool that’s just waiting to be used. It has it’s own goals and it has it’s own means of pursuing them by using your psychology against you" -
Art DirectionAward NomineeBrandingFashion JournalismPR & CommunicationsPromotion
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners
Partners