Amy Mistry

Contact:
amy.mistry@mail.bcu.ac.uk
University/School:
Birmingham City University
Location:
Birmingham
Specialism:
Award NomineeBrandingBusiness & ManagementDigital MediaDiversityFashion Technology
About Me

HELLO I'M AMY, A FASHION BUSINESS AND PROMOTION GRADUATE FROM BCU

Amy was passionate in developing a new innovative approach to adapt within fashion organisations, to educate and build awareness around diversity and inclusion. Furthermore encourage the use of virtual advanced technology to replace classroom and e-learning training, by offering immersive services for employees to explore, connect and understand.

DIVRSITY is a UK based fashion agency, that specialises and works with fashion organisations to bring through diversity and inclusion, by offering tailored packages in training, recruitment and consultancy. The unique use of virtual reality throughout packages would support individuals to focus and educate throughout the content. The overall experience would create an embodiment feature to connect and immerse with the learning, to naturally adapt to working practices.

INSPIRATION

Shining a bright light on diversity, in the world of work...

The inspiration for DIVRSITY, was the research found in Major Project as the report focused on 'The rise of racial inequality within public relations and the impact on consumer behaviour.' The overall findings were if businesses wanted to tackle inequality and welcome diversity, training and awareness needed to begin at the core of the business. As younger generations are becoming more socially aware, they are beginning to stand against brands who are not embracing inclusivity internally and externally.

Many contemporary influencing factors that occur towards diverse individuals, have not been widely made aware and communicated within organisations, which makes the situation difficult to resolve. From a business perspective, not embracing diversity would result into loss of consumers, market and profit. Due to the lack of knowledge and ineffective diverse training, the agency was built upon to help guide and educate businesses in all aspects of inclusivity by creating and connecting practical learning.

MY WORK

PORTFOLIOS

DETAIL

DIVRSITY, Management and Microaggression Training Package

DIVRSITY’s training preview package shows a small trailer of the overall virtual reality experience, which an employee would explore during the immersive training. The package will allow the individual to choose from two setting types: 1st person view, which gives an embodiment feature of stepping into someone else’s shoes or 3rd person view, which allows the individual to watch around the content. Both features will embrace a sense of feel and emotion, allowing the learner to confidently understand the content. The presence of virtual reality will make it easier for the professional to apply the learning naturally to practical environments, as the brain will be tricked into make believing the immersive experience from the sensory information communicated.

'Virtual reality learners were 3.75x more emotionally connected to content than classroom learners' - PWC Study
Award NomineeBrandingBusiness & ManagementDigital MediaDiversityFashion Technology
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