About Me
I'm a fashion designer (originally from Iran) graduating from IED BCN
My approach to design is intersectional and I strive to be progressive and contemporary in my approach. I consider myself and my work to be very political as I believe that design and art to be inherently political. Also I consider myself to be a product of the internet as it has shaped my life in an unexpected way from early on.
I am inspired by both "low culture" and "high culture" as I believe them to be one and the same. I am inspired by bad knockoff clothes as much as I am by good Couture. I am inspired by late 2000s video games as much as I am by the plays of Bertolt Brecht. I am as much inspired by low budget sci fi as I am by the french new wave. I am inspired by internet memes as much as I am inspired by classical Persian poetry. I am inspired by bad graphic design as much as I am by good graphic design.
INSPIRATION
"This must be the place" is a collection inspired by life in Iran in the Internet era
This project is made to display certain transcending feelings I have felt while living inside and outside Iran; the contradictions, the ghosts, the failures, and the triumphs that people carry with themselves and how they manifest. The internet in Iran (for better or for worse) has become a radical space for self expression, political activism, and social life for youth whose lives are constantly oppressed by the dictatorship.
This collection is not much a collection of garments as it is a collection of short stories and archetypes that are intended to give insight about life in Iran to a foreign audience. Cues are taken from internet culture, government restrictions on womenswear, the mandatory military draft, knockoff clothes, and youth disobedience. Transparent fabrics and pixelated textures are used to convey the feeling of being observed through digital screens and veils.
MY WORK
PORTFOLIOS
title
Mood board
Mood board
Lineup
Process
Process
Process
Process
Process
illustrations
flats
flats
Photos and 3D scans
Photos
Photos
Photos
Photos
Photos
Photos
DETAIL
Digital dreamscapes
Due to the mandatory military draft in Iran, for the time being I cannot return and I really wanted to shoot my garments there. Through the use of LIDR Technology, I scanned my models and using scans of Tehran, I created dreamlike landscapes where I could put my work in the streets of Tehran. I opted for the unfinished look of these scans because I wanted the landscape to mimic how landscapes look in dreams, half memory and half mistake.
"It is only by recognising and exposing the absolute wretchedness of the present moment that you can hold out any possibility of a different better world." -Theodor Adorno
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