Alisha is a fashion content creator whose focus is on creative visual communication and image making. Her work focuses on 35mm film photography, styling, creative direction and social media content. With a keen interest in anything vintage, she has formed her body of work to be nostalgic and pay homage to a variation of decades.
Her latest project tackles the prominent social issue of “toxic masculinity” surrounding men of today. By doing so, she has created a publication named boys will be boys which explores the broad diversity and vulnerability of the modern man. Alisha hopes to build a successful career in visual communication specialising in 35mm film photography, styling, creative direction and any form of image making.
I initiated doing my Final major project on Toxic masculinity after writing about it for my research report. The data and the responses became really personal to me where I have become really attached to promoting and resolving the issue. Toxic masculinity promotes extremely outdated standards for men physically and emotionally. This then encouraged me to capture the ordinary beauty and diversity of the modern man.
This led me to create an image-based publication named Boys will be boys. Boys will be Boys is a publication that provides a refreshing, updated view of masculinity by redefining the modern man. I aspired to represent men by capturing the ordinary beauty and uniqueness of each individual to create a new perception on masculinity. The publication is full of honest, beautiful portraits of boys just being themselves, exploring and adhering to their own perception of what it is to be a man.
By mostly using 35mm film it meant that I only had a certain number of shots to capture the uniqueness and individuality of each man involved. I wanted to capture the purity of the men through mostly analogue photography as you only have a limited number of shots. Using 35mm film meant that I was more aware of the shots I wanted to take. It also showed the purity and realness of each man as it doesn’t involve any extra retouching or editing. I liked how with analogue photography, the shots you take are the shots you’re given. I think there’s something incredibly real about 35mm film, it really captures the true moment without going back and looking at the image or retouching it. This is a process I’m incredibly fond of.