Alana Harris-Hatschek

Contact:
alana.hh@hotmail.co.uk
University/School:
University of the West of England
Location:
West England
Specialism:
Art DirectionAward NomineeDigital MediaFashion GraphicsFashion TechnologyMarketingPR & Communications
About Me

Innovative and future-facing digital content creator based in London

In an ever-evolving world, the gap between the physical and digital is growing smaller. There is increasing demand for explorative and innovative research and ideas surrounding the digital realms, and its potential, which is what my work offers.

I am an aspirational graduate, holding professional working experience within large-scale and established brands, and a skill set I have accumulated through hard work, experimentation and creative determination. I have a fresh and educated perspective on the world of fashion and media marketing and content, bringing current and contemporary ideas and experience in virtual, augmented and our future reality.

INSPIRATION

I am inspired by the undetermined and unlimited potential of the future of fashion and media

We are on the brink of a societal shift, where the boundaries between the physical and digital realms are beginning to blur. Inspired by the rise of technological advancements paired with the unknown, my concept-led content attempts to provide possible answers to our unresolved future. This is informed through relevant industry based trends and a focus on our future generations. I aim to explore and experiment with imagined ideas, hoping to conceptualise and be a part of this shift.

The recent developments in advanced technology such as AR and VR have provided us and the future generations with a lack of physical boundaries. This has opened up the potential for what is now in our realm of possibility when it comes to content and creation. The relationship between technology and creativity has resulted in a lack of creative constraint, and is what inspired my most recent collection of work.

MY WORK

PORTFOLIOS

DETAIL

Looking forward, we must imagine and accept the physical and digital integrated way of living

In a future-facing society, the desire for immersive consumer experience and interaction is only increasing. As a creative, I strive to be a part of this movement, contributing diverse and accessible visual content that matches innovative and forward-thinking ideas. My most recent project, Meta Beauty X Dazed explores themes of identity within the digital and physical worlds, and aims to break down the current standards surrounding them. Our society is currently limited to and judged by the appearance of our physical bodies. With the help of technological advancements that surpass the boundaries of our physical existence, AR and VR demonstrate a new idea of a combined digital and physical identity. My experience and interest has provided me with the refined skills and a clear understanding of my personal mission and vision, to offer a new perspective within the current fashion and media market.

We are definitely no longer in the 20th century, but the full scope of this century’s logic has yet to be fully revealed. We are in the midst of an unresolved and full-blown revolution for human kind.
Art DirectionAward NomineeDigital MediaFashion GraphicsFashion TechnologyMarketingPR & Communications
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