I am a future thinking, creative practitioner that loves to challenge norms with ambitious projects that deliver strategic brand narratives and create great experiences through digital media and technology.
In a world where we are constantly being pressured to buy, Serena is an app that shuts out the noise and provides space to slow down, self-reflect and take control of compulsive purchasing and shopping addiction. Taking on the voice of a friend, Serena asks the right questions through mindful guided audio and journaling exercises to open the mind, explore emotions and break the cycle of excessive purchasing. The brand seeks to build a strong community where users can mutually empower and support each through an issue that’s often hidden, misunderstood and alienating.
The term "Shopaholic" turns the matter a joke, but in reality, it can be a serious personal and financial issue. Those that find themselves here often lack resources or even someone to relate to. Part influenced by my own personal experience, I created serena to fill that resource gap and provide a considered escapism from constant marketing and temptation to spend. I’ve created a space where people can learn to get to the root cause and gain visibility on how it impacts other areas of their lives.
Serena is the first of its kind, all in one tool, where every element of the app has been carefully considered to either offer support or decrease temptation to purchase and provide a seamless user experience. Key features of the app include; Voice control, insights & tracking, budgeting, purchase blocking, browsing analysis, wish lists, content hub, community chat, therapist booking, mood tracking, onboarding survey.