Abbie White

Contact:
a.whitestyling@outlook.com
University/School:
De Montfort
Location:
De Montfort
Specialism:
Art DirectionDigital MediaFashion ImageFashion PublicationPhotographyStyling
About Me

An Upcoming Fashion Communicator Bringing Fresh And Innovative Ideas

During my time in education, I have had the opportunity to take on various roles and learn different skills within the fashion communication sector, whether this be photography, styling, art direction, photo editing, editorial creation etc, and have loved being able to take charge of every one of my projects, to then see the final outcomes.

One of my favourite parts of the process during my time at university, is definitely seeing my developed concepts eventually turn into a final outcome and I find it really exciting to try and create something completely new for every project. Each project has allowed me to develop new skills and gain further experience and knowledge, such as becoming extremely proficient with Adobe Creative Cloud, including Photoshop, InDesign, Lightroom, Premier Pro, Illustrator and Dimensions along with editing to high standards using Final Cut Pro, along with other various skills.

INSPIRATION

I use a variety of personal experiences, interests and worldwide topics to create new ideas.

Something I have learned is that I shouldn't try to compare my skills with anyone else, as everyone is unique, and I try to use this as a drive in every one of my projects, aiming to show elements of my personality through my creativity. My favourite thing to do is create new/strange imagery with my editing skills! I'm always very open minded and willing to take on any new challenge or job and push myself to meet any requirements, whilst also having fun and enjoying being apart of the creative industry.

I take various inspiration from a multitude of different topics and love to learn and adapt as I grow as a communicator. Im very grateful that I have been able to travel the world and use my love of different cultures to my advantage. An example would be how I have experienced new standards of masculinity and femininity by travelling throughout Asia and finding a love for South Korean Pop music, in which can be seen in my exploration of gender in my 'iD: Teaching the new gen.' project.

MY WORK

PORTFOLIOS

DETAIL

Learning New Skills.

Taken from my 'iD: Teaching the new gen.' project, this images displays the idea and concept of how we should be teaching the new generations of today that there should be no stereotypes in fashion and that we should all be able to dress how we want, no matter the style or 'typical' gendered clothing. The image displays my eagerness to create an idea and bring this to life using various skills. I was able to photograph, style and edit this project to create the illusion of the model inside a dolls box, although I could improve in many ways, im really proud of the results of this project and the message im trying to send. The video shows a final mock up for the website landing page, developed from my kids fashion flip book concept and trials, it displays a mix & match lookbook presentation, again strengthening the statement of teaching generations from a young age that they can choose any style clothing, whether being previously typically male or female gendered, and implementing this into their lives.

I aim to continuously improve with every project, challenge or job I am involved in and hope to use my personal experiences and learned skills to bring my unique personality and style to the table.
Art DirectionDigital MediaFashion ImageFashion PublicationPhotographyStyling
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