About Me
Hi, I’m Maria Elisa a graduate from Coventry University
Along with my passion for the Beauty Industry whilst moving abroad, I became an advocate for inclusivity and diversity within the industry. I am a firm believer in us as a community being able to express ourselves uniquely whilst still feeling personally represented by the industry.
My portfolio of work aims to celebrate innovation, sustainability, and creative inclusive communities through content creation for brands.
INSPIRATION
My inspiration came from capsule makeup routines.
The beauty industry is known for its unsustainable impact on the environment; the biggest impact relating to packaging waste. My brand, Inout is inspired by nature; but a more contemporary, psychedelic concept.
The neon, bold colours were chosen to appeal to both Gen Zers and young millennials and to represent the natural, environmentally friendly and conscious side of the brand.
MY WORK
PORTFOLIOS
Inout Beauty Brand
Depop Beauty
H&M x Fenty Beauty
'Starter Pack'
DETAIL
'Inout' is an eco-conscious and inclusive beauty brand.
'Inout' reinvents the traditional trial, error and throw away make-up purchasing norms. The brand is an inclusive and pro-environmental community, which allows individuals to share their make-up needs through their own profile on the ‘Inout’ online platform. ‘Inout’ works with each client on their skin type, skin shade, eye colour and hair colour to tailor and develop a beauty routine, capsule make-up box suited to their needs. There are three box types provided as a way to fit multiple needs: Base Box, Glam Box and Wavy Box. The brand is motivated to help consumers buy product that works for them and thus reduce wastage from throw away beauty product. Each beauty box includes products sourced from non-toxic, sustainable brands.
“Strength lies in differences, not in similarities.”
Graduate Fashion Week in partnership with:
