Frolensia Ndeyiluka Hitilasha

Contact:
frolensiahitilasha@ied.edu
University/School:
IED Barcelona
Location:
IED Barcelona
Specialism:
DiversityFashion DesignInternational FashionMenswearSustainabiltyWomenswear
About Me

The percentage left in me.

Born in Namibia and raised in Okalongo, through a series of circumstances that required me to move out of “home” I found myself thrown into new worlds and cultures as I navigated across continents. Being a child then made me absorb all that I could gleefully but my design skills were honed while studying in Europe.

My subject of choice has been fashion but I love to redesign and approach everything around me. I see beauty in the oddest of things while still greatly influenced by who I am and where I’ve come from; I take all that I’ve learnt and present it into something different. As a designer, I’m always reusing and quite frankly rescuing things that people discard by adding character and giving it new life and meaning.

INSPIRATION

The fear of traditional loss has provoked me to question the importance of my ethnicity.

It is without doubt that everyone comes from somewhere and it is the differences that make up our unique identities. However, we also live in a globalised society where traditions are highly adjusted due to historical events such as slavery, colonisation, war, migration and even globalisation. Today, we are all connected due to the immense growth of technology, which is also a reflection of what has become of our traditions.

The need for this research is awakened by the rapid disappearance of cultural practices among my people starting from my culture and Africa as a collective. This is a storyline about African culture loss. I designed the collection based on my experience, starting with illustrating my village and using elements from my early memories as a child. The colours are an expression of innocent emotions. I used my traditional crafting materials like Copper, Ostrich, glass, and Seashell beads.

MY WORK

PORTFOLIOS

DETAIL

Traditional crafting techniques - Finding new ways to maintain old customs.

I have recycled old fabrics and clothes to represent old ways of thinking but with a modern influence to show we cannot go back to the past but find new ways to maintain old customs. This comes after my understanding of human geography and how each one of us represents a unique identity. Complimented with handed down techniques such as beading, embroidery and a modern twist of hand and digital printing.

It's very Important for me as a designer to appreciate my culture and the ways in which we communicate.
DiversityFashion DesignInternational FashionMenswearSustainabiltyWomenswear
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