About Me
Hi, I'm Amy, a Fashion Design Graduate from Liverpool John Moores Uni
Amy Greig is a fashion design graduate who specialises in menswear. Her work is rooted in the exploration of traditional gender roles and how these rolls can be interpreted by a contemporary menswear market.
Over the three years I studied at university, I gained an interest in feminism within fashion both through research projects and design projects. What we define as feminine and masculine clothing fascinates me and I believe that over the last several years that the fashion industry is slowly starting to adapt to the idea that these boundaries being so rigid is limiting.
INSPIRATION
Those dishes won't do themselves! Exploring the power dynamic between 1950s housewives and husbands
'Everything But the Kitchen Sink' is a Spring/Summer 22/23 Menswear collection centred around 1950's suburban life in America and how these households were heavily restrained by rigid gender roles. ‘Behind Every Great Man is a Great Woman’ was an ideology prominent within traditional households in America. This menswear collection challenges these traditional gender stereotypes and the expectation that the man should be the figurehead of the household while the housewife occupies a supporting role.
The looks in the collection emerge from a traditional male 1950’s silhouette, but from the outset the importance of the woman of the house is apparent through fabrications such as wipe-clean PVC and custom designed and printed tablecloth gingham. As the collection develops, the silhouette becomes increasingly feminine and exaggerated as the housewife prevails as the dominant force in the power dynamic.
MY WORK
PORTFOLIOS
Everything But The Kitchen Sink
Initial Research Boards
The ideal life?
Look 6 Design Development
Final Line up
Exploring the theme of order and control
Initial Idea Development
Toile Development
Oversized jacket Development
Further Toile Development
PROM: LJMU Fashion Show 2022
Care to Dance?
GFW: Look 5
GFW: Looks 1,2 and 3
GFW: Looks 4 and 6
DETAIL
The Final Look in the Collection; The Housewife takes over.
The 6th and final look in my 'Everything But the Kitchen Sink' really captures the essence of this phrase. The details in this collection progress from traditional menswear details like welt and jet pockets to more feminine associated details like pleats and gathers. This look takes its details from in-depth research of traditional 1950's pinnies such as piping which was made with an extra thick cord in order to give effect on the runway and the pleated edge of the pinnie using shirting fabric. The bib of the pinnie features a welt pocket referencing a menswear influence and the skirt of the pinnie features a traditional cargo style pocket with a PVC pleated edge. The fabrics vary from medium weight shirting fabric to wipe clean PVC and roller blind fabric; a combination of both conventional and unconventional fabric that reference the home of the housewife.
"Marriage was always the happy end, not the beginning. It was the 1950s, and I confused growing up with settling down." Gloria Steinem
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