To celebrate World Book Day, the GFF team is sharing the books currently on their bedside tables. It’s a mixed bag — from psychological thrillers and practical career advice to philosophical musings — there’s something to inspire every reader.
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Faith Richardson, a GFW contributor based in Newcastle, finds 5 ways young creatives outside London can gain valuable industry experience.
Sophie Winfield is a Fashion Journalism Masters student who was one of two writers invited to cover Fashion Scout AW19. She shares with us a day in the life of a fashion week writer during London Fashion Week.
Lotte & Alyss from the podcast We Are Offline talk us through their top tips for using social media mindfully to protect our mental health and wellbeing.
THE PENTLAND BRANDS TALENT MANAGER TELLS US ABOUT HER OWN GFW EXPERIENCE AND SHARES HER TOP TIPS FOR BREAKING INTO THE INDUSTRY.
From retail to marketing, photography to creative direction, the positions available in the industry are as varied as they are exciting. For the Inside View this week, we caught up with Rory James, Fashion, Portrait and Music Photographer. Published in Time Out, CLASH, Wonderland and more, he has been working with cultural icons since going freelance after a spell working in a London studio. From Emily Malice for his tattooist series to backstage at Ashish and Zandra Rhodes during London Fashion Week, Rory focuses on capturing the essence of popular culture, through music and fashion photography.
We caught up to hear more about shooting behind the scenes for Ivy Park, the liberating nature of freelance work, and how it felt flying to Sri Lanka to shoot the first Mercedes Benz Fashion Week there. Here, we find out why taking the time to get to know your subjects makes all the difference to the video, image and atmosphere of a shoot.
I’m a Freelance Photographer based in East London. It’s difficult to tell you about a normal day, as part of what I love about this job is that no two days are the same! A lot of time goes into planning shoots and projects. This can be anything from booking models and meeting with prospective clients to conceptualising my ideas and planning how to bring them into reality.
Way back in college I wanted to study art but it became clear quite quickly that I had the ideas but none of the practical skills! So photography was for me a way to create things with a skill I already had. More recently, I went freelance as I love being able to choose when and who I work with. I don’t think I’d be very good in an office scenario!
As a photographer who works in many disciplines, my proudest achievements are varied. Shooting backstage at London Fashion Week was a big one for me. Being around the work of such talented designers as Ashish Gupta and Zandra Rhodes. Having my work featured by publications such as CLASH and Wonderland and Time Out is always a confidence boost!
I studied Commercial Photography at Arts University Bournemouth which is a fantastic course, that I would recommend to anyone. Doing a degree so heavily focused on the modern industry is invaluable and gives you the prior knowledge to manage all parts of life as a freelance photographer further than the creative, such as the financial and business side along with marketing your work properly.
I worked for a bit of time in full time roles with prestigious photographers in their London studio, but decided that being freelance was the only way that gave me the freedom required to do this job well. It was tough at first, living in London with no guaranteed regular work but after a while, hard work and investment paid off! I would encourage any young creative to consider a freelance career path especially at a time when you’ve got nothing to lose and no major commitments. The current industry climate seems to be leaning this way with fewer full time photography contracts being handed out than ever.
The people. Every shoot I work with a varied group of people and as a portrait photographer, I take the time to get to know my subject whenever possible, in order for the photos to be personal to them and reflective of their personality.
Assisting. Start assisting professional photographers as quickly as you can. I began at the beginning of my second year of uni and it gave me the experience and contacts I needed to go freelance quite soon after graduating. If you can’t assist them then ask them questions, get to know the people in the industry. It’s a small place but a few great chats here and there can go a really long way!
Words and interview by Annabel Waterhouse-Biggins
From what makes work fun, and how to get into the area, we caught up with Bex to discuss everything social, pop culture influencers and the huge transformation that has taken place across PR in the last few years. If you’re mad for social media and can’t get enough of the ‘gram, find out how to make it into your job in our latest Inside View!
Kendall Robbins, Senior Programme Manager at the British Council, works across several different areas- from curation, research, international markets and funding programmes to development, education, cultural relations and architecture, her role encompasses many areas of the fashion and design industry.
The fashion industry is nothing if not filled with creative people exploring and practising their craft in a multitude of ways, from photography and styling to curation and journalism. One accomplished woman is the epitome of balancing passion and working across various fields, pursuing a freelance career across disciplines. Alex Fullerton, previously Fashion Director at Stylist and now Fashion Director-at-Large at Glamour, has had a varied and exciting career in the industry, from styling and writing to fashion direction and becoming a published author.
As we bring you the Inside View on the fashion industry, we’ve been talking to everyone from Fashion Editors to Showroom Owners, to find out how to get into the different areas of the industry and once you’re there, how to make it work for you. This week, we spoke with Portia Shaw, Director of International PR Agency, POP PR.
For the latest in our advice column series, The Inside View, where we ask those in the centre of the industry to offer their view on fashion at the moment, we sat down with Emma Firth, the Online Fashion Editor at Hunger Magazine. With a penchant for karaoke and a mean knowledge of pop culture, here we bring you what it’s really like to work in fashion media, and how to start working toward that dream role, now.
Lara Schröder, the founder of Parisian showroom SCHRÖROOM, founded her own business after gaining years of experience across the industry. We sat down with the entrepreneur to find out more about what her career has been like so far, including Paris Fashion Week, the buying world and launching as a designer. If you’re interested in learning more about how showrooms function, how to work with emerging designers or what you could be doing right now to get into the industry, read below for the expert insight! We asked - so you don’t have to.
Millennials have been given many names. The boomerang generation, those obsessed with avocados, the ‘me me me’ generation, entitled Gen Y and more, have informed a narrative of negative stereotypes about the younger generation in Western culture. These have dominated the stories present in the media, and created a generational divide in the way we approach our work lives.
We asked our award winners, alumni and industry members what they would say to themselves in first year. From taking time for yourself to interning to gain that industry exposure, here are our top tips for excelling from the moment you arrive at university, from those that have been there!
This is the first in our new series of advice from industry experts, when we’ll be putting the questions you want to ask, to varied experts in their fields, from trend forecasters to digital marketing managers, and everyone in between. Find out their professional advice and ideas for how to pursue a career that you love, below.
Whilst at GFW18, NTU graduate Emma Mitchell spent her time at her university stand, in the catwalk hall and exploring the exhibition space. After being selected as finalist for the Fashion Marketing Award, Emma reminds us of her day at Graduate Fashion Week, in this 'My Day At GFW' diary.
Jamie Windust is an incredibly important voice in the industry today. After finding a lack of media created by people of the LGBTQ+ community, Jamie used their final project to elevate these voices by creating a platform, titled Fruitcake Magazine. The magazine was consequently praised for it's pioneering and authentic attitude by the ASOS team and award judges, culminating in Jamie receiving the ASOS Future Talent Communications Award.
Debenhams Managing Director of Fashion Steven Cook discusses best practices for forging a career in retail, in conversation with Maurice Mullen, Head of Fashion and Luxury at the Evening Standard.
Caryn Franklin MBE chairs a panel talk, with YKK Creative Director Kei Kagami, designer Jas MB, Designer Oliver and Designer Tomasz Donocik offering advice on designing accessories.