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5 Things You Didn't Know About Studying Fashion Communications

5 Things You Didn't Know About Studying Fashion Communications

Morgan Lankester is a third year fashion communications and promotion student at Nottingham Trent University, who alongside her studies, is a course representative. She shares with us 5 lesser known facts about studying fashion communications.

How To: Manage Your Money at Uni

How To: Manage Your Money at Uni

GFF contributor Faith Richardson hunts down the best budgeting and money apps, sites and accounts to follow to keep on top of your finances while at university.

World Book Day: What the GFF Team Are Reading Now

World Book Day: What the GFF Team Are Reading Now

To celebrate World Book Day, the GFF team is sharing the books currently on their bedside tables. It’s a mixed bag — from psychological thrillers and practical career advice to philosophical musings — there’s something to inspire every reader.

How To: Gain Experience Outside London

How To: Gain Experience Outside London

Faith Richardson, a GFW contributor based in Newcastle, finds 5 ways young creatives outside London can gain valuable industry experience.

Day In The Life: A Writer at Fashion Week

Day In The Life: A Writer at Fashion Week

Sophie Winfield is a Fashion Journalism Masters student who was one of two writers invited to cover Fashion Scout AW19. She shares with us a day in the life of a fashion week writer during London Fashion Week.

THE PHOTOGRAPHER RORY JAMES ON BEING BACKSTAGE AT ASHISH

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THE PHOTOGRAPHER RORY JAMES ON BEING BACKSTAGE AT ASHISH

From retail to marketing, photography to creative direction, the positions available in the industry are as varied as they are exciting. For the Inside View this week, we caught up with Rory James, Fashion, Portrait and Music Photographer. Published in Time Out, CLASH, Wonderland and more, he has been working with cultural icons since going freelance after a spell working in a London studio. From Emily Malice for his tattooist series to backstage at Ashish and Zandra Rhodes during London Fashion Week, Rory focuses on capturing the essence of popular culture, through music and fashion photography.

We caught up to hear more about shooting behind the scenes for Ivy Park, the liberating nature of freelance work, and how it felt flying to Sri Lanka to shoot the first Mercedes Benz Fashion Week there. Here, we find out why taking the time to get to know your subjects makes all the difference to the video, image and atmosphere of a shoot.

What is your job, and what does a normal day look like for you?

I’m a Freelance Photographer based in East London. It’s difficult to tell you about a normal day, as part of what I love about this job is that no two days are the same! A lot of time goes into planning shoots and projects. This can be anything from booking models and meeting with prospective clients to conceptualising my ideas and planning how to bring them into reality.

Why did you become a photographer?

Way back in college I wanted to study art but it became clear quite quickly that I had the ideas but none of the practical skills! So photography was for me a way to create things with a skill I already had. More recently, I went freelance as I love being able to choose when and who I work with. I don’t think I’d be very good in an office scenario! 

What achievements in your career so far, are you most proud of?


As a photographer who works in many disciplines, my proudest achievements are varied. Shooting backstage at London Fashion Week was a big one for me. Being around the work of such talented designers as Ashish Gupta and Zandra Rhodes. Having my work featured by publications such as CLASH and Wonderland and Time Out is always a confidence boost!

What did you study at university and how has this helped you?

I studied Commercial Photography at Arts University Bournemouth which is a fantastic course, that I would recommend to anyone. Doing a degree so heavily focused on the modern industry is invaluable and gives you the prior knowledge to manage all parts of life as a freelance photographer further than the creative, such as the financial and business side along with marketing your work properly. 

How did you decide to become a freelancer?

I worked for a bit of time in full time roles with prestigious photographers in their London studio, but decided that being freelance was the only way that gave me the freedom required to do this job well. It was tough at first, living in London with no guaranteed regular work but after a while, hard work and investment paid off! I would encourage any young creative to consider a freelance career path especially at a time when you’ve got nothing to lose and no major commitments. The current industry climate seems to be leaning this way with fewer full time photography contracts being handed out than ever.

What are the perks of the job?

The people. Every shoot I work with a varied group of people and as a portrait photographer, I take the time to get to know my subject whenever possible, in order for the photos to be personal to them and reflective of their personality.


How can a recent graduate or student gain experience in this area?

Assisting. Start assisting professional photographers as quickly as you can. I began at the beginning of my second year of uni and it gave me the experience and contacts I needed to go freelance quite soon after graduating. If you can’t assist them then ask them questions, get to know the people in the industry. It’s a small place but a few great chats here and there can go a really long way! 




Words and interview by Annabel Waterhouse-Biggins

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BEX RINGER, DIRECTOR OF SUMMER, THE INFLUENCER AGENCY

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BEX RINGER, DIRECTOR OF SUMMER, THE INFLUENCER AGENCY

From what makes work fun, and how to get into the area, we caught up with Bex to discuss everything social, pop culture influencers and the huge transformation that has taken place across PR in the last few years. If you’re mad for social media and can’t get enough of the ‘gram, find out how to make it into your job in our latest Inside View!

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ALEX FULLERTON, FASHION DIRECTOR AT GLAMOUR MAGAZINE, ON WORKING YOUR WAY UP

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ALEX FULLERTON, FASHION DIRECTOR AT GLAMOUR MAGAZINE, ON WORKING YOUR WAY UP

The fashion industry is nothing if not filled with creative people exploring and practising their craft in a multitude of ways, from photography and styling to curation and journalism. One accomplished woman is the epitome of balancing passion and working across various fields, pursuing a freelance career across disciplines. Alex Fullerton, previously Fashion Director at Stylist and now Fashion Director-at-Large at Glamour, has had a varied and exciting career in the industry, from styling and writing to fashion direction and becoming a published author.

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PLAYING DRESS UP AND WORKING IN MEDIA WITH HUNGER'S ONLINE FASHION EDITOR EMMA FIRTH

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PLAYING DRESS UP AND WORKING IN MEDIA WITH HUNGER'S ONLINE FASHION EDITOR EMMA FIRTH

For the latest in our advice column series, The Inside View, where we ask those in the centre of the industry to offer their view on fashion at the moment, we sat down with Emma Firth, the Online Fashion Editor at Hunger Magazine. With a penchant for karaoke and a mean knowledge of pop culture, here we bring you what it’s really like to work in fashion media, and how to start working toward that dream role, now.

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HOW TO RUN A SHOWROOM WITH LARA SCHRÖDER

HOW TO RUN A SHOWROOM WITH LARA SCHRÖDER

Lara Schröder, the founder of Parisian showroom SCHRÖROOM, founded her own business after gaining years of experience across the industry. We sat down with the entrepreneur to find out more about what her career has been like so far, including Paris Fashion Week, the buying world and launching as a designer. If you’re interested in learning more about how showrooms function, how to work with emerging designers or what you could be doing right now to get into the industry, read below for the expert insight! We asked - so you don’t have to.

FORBES 'MILLENNIALS DON'T WANT YOUR JOBS, THEY'RE CREATING THEIR OWN'

FORBES 'MILLENNIALS DON'T WANT YOUR JOBS, THEY'RE CREATING THEIR OWN'

Millennials have been given many names. The boomerang generation, those obsessed with avocados, the ‘me me me’ generation, entitled Gen Y and more, have informed a narrative of negative stereotypes about the younger generation in Western culture. These have dominated the stories present in the media, and created a generational divide in the way we approach our work lives.

MAKE THE MOST OUT OF FIRST YEAR FROM THOSE THAT HAVE BEEN THERE

MAKE THE MOST OUT OF FIRST YEAR FROM THOSE THAT HAVE BEEN THERE

We asked our award winners, alumni and industry members what they would say to themselves in first year. From taking time for yourself to interning to gain that industry exposure, here are our top tips for excelling from the moment you arrive at university, from those that have been there!

RICHARDS AND RADCLIFFE CONSULTANCY ON HOW TO BE SUCCESSFUL IN THE INDUSTRY

RICHARDS AND RADCLIFFE CONSULTANCY ON HOW TO BE SUCCESSFUL IN THE INDUSTRY

This is the first in our new series of advice from industry experts, when we’ll be putting the questions you want to ask, to varied experts in their fields, from trend forecasters to digital marketing managers, and everyone in between. Find out their professional advice and ideas for how to pursue a career that you love, below.

A DAY IN THE LIFE OF A NOTTINGHAM TRENT GRADUATE

A DAY IN THE LIFE OF A NOTTINGHAM TRENT GRADUATE

Whilst at GFW18, NTU graduate Emma Mitchell spent her time at her university stand, in the catwalk hall and exploring the exhibition space. After being selected as finalist for the Fashion Marketing Award, Emma reminds us of her day at Graduate Fashion Week, in this 'My Day At GFW' diary.