“We’re looking forward to showing you our winter collection, which instead of a catwalk, we will present through the form of film and imagery, so you can get a good look at it and love it as much as we do. Buy less, choose well, make it last,” 

Vivienne Westwood  

Our Lifetime Patron and environmental activist Vivienne Westwood has announced that she will not be participating in London Collections Men in the traditional sense- instead her AW18 collection will be showcased via a digital display. 

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Following the footsteps of Jonathan Anderson who announced that he would showcase both his men’s and women’s J.W. Anderson lines at a single show in the English capital, earlier this year, designers are rebuffing traditional methods in favour of creativity approaching social and cultural changes in today's society. 

Vivienne, who has been a persistent and inspirational voice for climate change, adopts the digital sphere as the future of the industry, with a more environmentally conscious methodology of showing clothing. Sustainability in fashion is rising, as a new generation reconciles their political opinions with their creative practice. 

 

 

Words by Annabel Waterhouse-Biggins

Images via Pause Magazine