Superdry is known for its mix of vintage Americana and Japanese-inspired graphics with a British style. As outerwear specialists, it was a natural fit for the brand to sponsor our new award which will be judged on Wednesday 6th June and announced on the catwalk at the famous Gala Award Show that same evening. As one of GFW newest awards, the retailer will honour the winning graduate with a £1,000 prize and a further £500 to the winning graduate’s university!
“Sponsoring GFW is an excellent opportunity for us to support talented designers fulfilling their ambitions within the outerwear category. We feel passionately that designing outerwear is a true art and the designers of tomorrow should be recognised for their skill.”
Dan Oldham, Global PR Manager
The Superdry Outerwear Award will be awarded to the graduate that shows a clear relation to their signature style. Superdry will be looking for someone with a keen eye for branding and intricacy with a passion for innovation, detail and tailoring.
As part of their new involvement with us, Superdry will also have a stand onsite throughout GFW18, holding influential events and masterclasses. They will give the opportunity for graduates to receive career advice on a ‘drop by basis’ with their portfolio and CVs. In addition, there will be recruitment opportunities for graduates to explore and apply for within the company. Superdry will also be hosting engaging talks within the GFW Talk Live! studio with key industry and team members.
“We are extremely excited to have Superdry join us for 2018, bringing with them a wealth of knowledge to share with our 2018 graduates. The new award is well sort after and the team at GFW are excited to see the work produced.”
Martyn Roberts, Managing and Creative Director of Graduate Fashion Week