Graduate Fashion Week have partnered up with Smart Focus, global leaders in digital marketing for another year to present the competition of the People’s Choice Award. The SmartFocus Catwalk Hall hosted 26 catwalks during the four-day event early this June.  

During GFW using its Message Cloud marketing platform, SmartFocus was able to share the story of Graduate Fashion Week! Message Cloud will support audience growth and engagement from design talent across the world by engaging audiences with influencer content across all varieties of channels.

There is still plenty of time to vote for your favourite look from the GFW18 SmartFocus Catwalk with voting ending on Friday 6thJuly at 1pm. The SmartFocus People’s Choice Award provide 26 finalists with an opportunity to attend and show their collections at a post GFW reception in the autumn, held at a prestigious location with guests including industry experts and celebrities from across the retail and fashion industry. 

Make sure you do not miss the opportunity to vote for your favourite collection! 




Words by Amber Whitaker