International womenswear designer and Graduate Fashion Week Global Ambassador Henry Holland has joined forces with GFW and Primark to create an exclusive range of tote bags in collaboration with Graduation Fashion Week for the Bags of Talent Campaign.

The Henry Holland x GFW collaboration is a range of 4 unique tote bags designed by Henry, going on sale across all UK Primark stores today! The bright and bold designs of the bags are typical House of Holland style, with stripes, polka dots and animal motifs featuring heavily on all four totes, whilst slogan prints pay homage to Henry’s early t-shirt creations of the mid noughties which propelled him to fame.

These bags have substance behind the style, as they are made with 100% sustainable cotton. Primark’s Sustainable Cotton Programme trains female farmers to produce environmentally sustainable cotton and to improve their livelihood. Priced at £3 each, £1.32 of every bag sold will be donated by Primark to the GFW Foundation, ensuring that the fashion graduates of tomorrow are supported throughout their transition from student to industry member. 

Journalist turned designer, Henry Holland is the fashion designer for UK fashion brand House of Holland. Known for his playful slogans and tongue-in-cheek garments, Henry has encouraged the industry to laugh at itself through his creative approach and satirical style. As a Global Ambassador for Graduate Fashion Week, Henry has supported emerging and rising fashion in this role since our 25th anniversary, aiding talent long before this appointment. 

Primark is proud to help support the next generation of fashion talent, and as a Graduate Fashion Week Global Ambassador, this collaboration is close to Henry’s heart.