As we near closer to the beginning of #GFW17, the awards are beginning to be announced! 

We're particularly excited to announce that Mothercare are going to be supporting the Mothercare Childrenswear Award, which will send £1000 to the winning graduate, with the placement of your collection into Mothercare stores. 

This is a particularly exciting award, as childrenswear is an often overlooked part of the industry, but a large and influential sector. It's fantastic to have a brand that dominates the market in this area, offering brilliant opportunities to soon-to-be graduates. 

"Mothercare is the leading global retailer for parents and young children.  With over 50 years of experience Mothercare is uniting mums and dads to take on parenting together and welcoming them to the club.  With more than 1300 stores across 56 countries including Early Learning Centre stores, Mothercare is loved and trusted by families across the world."  

To enter, you must design a childrenswear collection of twelve pieces or six outfits for babies or children up to the age of 8. This collection must be submitted in the following format:


  • Mood board including : colour palette, graphic direction, fabric, inspiration and mood. Use trend information available including recent catwalks, aspirational brands, power of celebrity, and

  • A short paragraph of no more 300 words detailing the background and inspiration of your collection.

  • Illustrations and technical at drawings of your six outfits presented in a creative professional format demonstrating your skills.

For more information on the Mothercare Childrenswear Award, head to the awards section.