It was a pleasure to welcome back the amazing L’Oreal Professionnel team at Graduate Fashion Week and to have L’Oreal Professionnel as our official sponsors once again! Hair has always been an integral part of fashion and essential when creating a total look, so naturally hair stylists play a crucial role backstage at catwalk shows. As the leading manufacturer of professional colour, haircare and styling products, it has been exciting to see how L’Oreal Professionnel get the models catwalk-ready! The L’Oreal Professionnel Portfolio session team kept busy during the event, working tirelessly to create the latest catwalk hair for GFW. The team was made up of over 25 young hair stylists from the UK’s top salons, who worked on the hair of every age and ethnicity under the sun, using a wide range of products. Hair Stylist Luke Pluckrose’s recommended product- and by far their most used for GFW this year is the L’Oreal Professionnel Pli Tecni Art Shaper.

“Even though the team used a wide variety of products, this was the best for multi-functional styling.”

GFW also helps to support the hair stylists by providing an amazing opportunity for them to see the future stars of fashion. The event also helped push the L’Oreal Professionnel Portfolio session team to give a creative edge to all the hairstyles they produce.

Words by Jasmin Oakes