As the London College of Printing graduate, Henry Holland showed at London Fashion Week, Holland’s stomping ground for the past 10 years, his confident and cool vision was propelled into the spotlight. The man behind House of Holland was launched into the fashion limelight in 2006 alongside his derisive ‘fashion groupies’ slogan tees. Highlighting that “Giles Deacon” should “get (his) freak on” as well as, many other controversial statements, rustled a few feathers within the fashion industry. BA Journalism student, Henry Holland has a way with words which has catapulted House of Holland to the top.

Collaborating with Fashion East kicked off House of Holland’s catwalk show career before Henry Holland joined the London Fashion Week schedule, solo. The now winner of the fashion forward sponsorship originally received ample critical acclaim.

House of Holland SS19 related to the women of London. Any woman who has been in a rush, run out of time to dry their hair or felt they had to touch up their makeup on the tube can be held responsible for inspiring this collection. The suitably named ‘Pull in Emergency’ showcase paraded Henry Holland’s response to the London girl aesthetic; attitudes, cultures and mind sets alongside, obvious urban sportswear and 1980s influences. Eccentric and jubilant are two words that depict the SS19 collection impeccably. Designed with practicality in mind, the active wear collection is fit for the workaday.

The raucous soundtrack contributed to the impelling nature of the SS19 show. Combining the musical sense of urgency with the utility and requisite design of the collection. Double denim, parkas, over the top suits and neon active wear were key styles that featured in Henry Holland’s recent collection. The rich and vibrant designs stood out within the bare, stripped back warehouse.

Henry Holland’s urban, girl about town style combined 1980 and 2019 culture. The practicality of the collection lives up to the mundane requirements of London women and the minimalistic location drew exclusive attention to the showcased collection.

Words by Rosie Smith