Celebrity style consultant Mark Heyes was interviewed this afternoon by Hilary Alexander OBE about his latest job with Bonmarché saying “It’s brilliant. We go hand in hand, the ladies love me what can I say?” With a target market aged at 50 plus, customers want to feel the fabric, try the fit and get dedicated advice from sales assistants.

Hilary Alexander pointed out to Heyes that people really trust his judgement, and he passionately explained that he loves to see the transformations when women find an outfit that really compliments them, saying sometimes “there are tears, it can be really emotional”. With over 300 stores the massive chain has grown from a small market stall in 1982 to where they are now!

As the two are in conversation, displayed behind them is the A/W17 collection which will be hitting stores in September. It’s full of vibrant reds, Japanese cherry blossom prints and beautiful fabrics. With amazing price points too, it’s a store that offers consumers a great retail experience in a more traditional way.