Resourcing Manager for, Paul McNulty, ran the We Are Boohoo live talk today in the ASOS GFW Talk Space.

We joined McNulty for a factual and informative discussion, which covered all the aspects of design, production and social media marketing that are necessary in order to build a successful online brand.

The company, which has now had an online presence for 10 years, sells “cutting edge designs with affordable prices”.  Although over 4 million active customers spent £195 million on the site within the last year, is still rapidly expanding worldwide.

McNulty also spoke about the importance of functioning well as a 700 strong team, and the benefits that Boohoo provide for their staff to ensure a fun working environment. The company offers some of the highest competitive salaries in the industry, yet insist that they “don’t take life or fashion too seriously”.


Written by Madison Weight

Photography by Angharad Thomas