Kicking off the live talks today in the ASOS GFW Talk Space, Myleene Klass discusses her Baby K for Mothercare range, a refreshing and considered clothing collection for children of up to eight years of age.

The eighth season of Baby K combines monochromatically printed apparel with injections of bright colours, creating an element of style and sophistication throughout the range of adorably charming pieces.

Klass said of her Baby K collection, that will soon be changing its brand name to My K after ten years of rapid growth and expansion, into homeware amongst other areas, “I never anticipated that I could grow and build a range to that extent”.

The passion that Klass has for her work is obvious, as she strongly expresses “my heart is in Baby K”. Her impressive extent of knowledge in childrenswear production shows the strong input and effort that she has put into building the brand, and as a mother of two children herself, she clearly understands the importance of practicality in childrenswear. 


Filming and editing by Rich Tea Films

Written by Madison Weight

Photography by Angharad Thomas