From retail to marketing, photography to creative direction, the positions available in the industry are as varied as they are exciting. For the Inside View this week, we caught up with Rory James, Fashion, Portrait and Music Photographer. Published in Time Out, CLASH, Wonderland and more, he has been working with cultural icons since going freelance after a spell working in a London studio. From Emily Malice for his tattooist series to backstage at Ashish and Zandra Rhodes during London Fashion Week, Rory focuses on capturing the essence of popular culture, through music and fashion photography.
We caught up to hear more about shooting behind the scenes for Ivy Park, the liberating nature of freelance work, and how it felt flying to Sri Lanka to shoot the first Mercedes Benz Fashion Week there. Here, we find out why taking the time to get to know your subjects makes all the difference to the video, image and atmosphere of a shoot.
What is your job, and what does a normal day look like for you?
I’m a Freelance Photographer based in East London. It’s difficult to tell you about a normal day, as part of what I love about this job is that no two days are the same! A lot of time goes into planning shoots and projects. This can be anything from booking models and meeting with prospective clients to conceptualising my ideas and planning how to bring them into reality.
Why did you become a photographer?
Way back in college I wanted to study art but it became clear quite quickly that I had the ideas but none of the practical skills! So photography was for me a way to create things with a skill I already had. More recently, I went freelance as I love being able to choose when and who I work with. I don’t think I’d be very good in an office scenario!