Fashion digital media is a dynamic and flourishing part of the fashion industry with new media constantly evolving alongside traditional formats. GFW wants to find and celebrate the voice of a new generation.
Project submissions are sought across the board of fashion new media that are innovative and resonate with the industry including websites / app development / blogs / online channels / social media strategy and campaigns. This can be a collaborative project by more than one student.
Judges will be looking for creativity, original thinking and relevance to market
Quality and execution/translation of concept into the final solution/project are also to be taken into consideration
The project must demonstrate an excellent standard of visuals and written content
A supporting statement should contextualise the work produced (200-250 words)
The New Fashion Media Award is judged in two parts. All nominated graduates will have to submit a supporting statement for a pre-event shortlisting process by industry experts
Thursday 16th May, 18:00 - Deadline for submission, lecturers are to nominate 2 final year students by clicking this link: https://graduatefashionweek.wufoo.com/forms/zl1k5901k83ejy/
The supporting statement should explain the nominated graduate’s entry from concept to realisation including images and demonstrating that it meets all criteria as detailed above.
The supporting statement should be no more than 10MB in size and no longer than 10 pages.
Industry experts will shortlist 10 - 12 candidates
Thursday 23rd May - The names of the shortlisted students will be announced on the GFW website
Shortlisted graduates MUST bring their FULL entry to Graduate Fashion Week for the Final judging
Sunday 2nd June, 10:00 - 16:00 - Judging will take place on the nominated graduate’s university/college stand
The judges for your award will make themselves known and this will be your opportunity to talk through your idea and possibly answer questions from the judges.
All nominated students MUST stay on their stand for the entire day to ensure that they are available to meet the judges if requested.
5 students will be shortlisted and announced on the GFW website on the evening of the judging
Wednesday 5th June, at the Best of GFW Show, 14:30 - 5 shortlisted students will be invited and expected to attend when the winner will be announced
In addition to the cash prize, the winner will receive a ticket to the Graduate Fashion Week Gala Awards Show at 19.30 on Wednesday 5th June
All the Exhibition Award Winners will have their winning work clearly highlighted on Wednesday 5th June and a mention during the GFW Gala Awards Show in the evening.