Fashion digital media is a dynamic and flourishing part of the Fashion Industry with new media constantly evolving alongside traditional formats. GFW wants to and and celebrate the voice of a new generation.

Project submissions are sought across the board of fashion new media that are innovative and resonate with the industry including websites / app development / blogs / online channels / social media strategy and campaigns. This can be a collaborative project by more than one student.

Judges will be looking for creativity, original thinking and relevance to market

Quality and execution/translation of concept into the final solution/project are also to be taken into


The project must demonstrate an excellent standard of visuals and written content

A supporting statement should contextualize the work produced



The New Fashion Media Award is judged in two parts. All nominated graduates will have to submit a supporting statement for a pre-event shortlisting process by industry experts

The supporting statement should explain the nominated graduate’s entry from concept to realisation including images and demonstrating that it meets all criteria as detailed above.

The supporting statement should be no more than 10MB in size and no longer than 10 pages.

Nominations made to the University Resources Portal by 18.00 Thursday 18th May

Shortlisted graduates MUST bring their FULL entry to Graduate Fashion Week for the Final Judging

Judging will take place on the nominated graduate’s university/ college Stand from:

10.30 - 13.00

14.00 - 16.00

The Judges for your Award will make themselves known and this will be your opportunity to talk through

your idea and possibly answer questions from the Judges.

All nominated students MUST stay on their stand for the entirety of the day to ensure that they are available to meet the judges if requested.

The winners and runners up of each award will be announced at the Daily Award Ceremony in GFW Live! at 18.00 on the same day the award is judged.

In addition to the cash prize, the winner will receive a ticket to the Graduate Fashion Week Gala Awards Show at 19.00 on Wednesday 7th June.

All the Exhibition Award Winners will have their winning work clearly highlighted on Wednesday 7th June and a mention during the GFW Gala Awards Show in the evening.