CRITERIA

Design a childrenswear collection of twelve pieces or six outfits for babies or children up to the age of 8. 

Mood board including: colour palette, graphic direction, fabric, inspiration and mood. Use trend information available including recent catwalks, aspirational brands and the power of celebrity.

A short paragraph of no more 300 words detailing the background and inspiration of your collection. 

Illustrations and technical at drawings of your six outfits presented in a creative professional format demonstrating your skills. 

PRIZE

WINNING STUDENT £1,000

 

 

 

 


PROCESS

 The Mothercare Childrenswear Award is judged in two parts. All nominated graduates will have to submit a supporting statement for a pre-event shortlisting process by industry experts.

Part 1

  • Thursday 17th May, 18:00  - Deadline for submission, lecturers are to nominate 2 final year students, no restriction on the number of entries per institution
  • The supporting statement should explain the nominated graduate’s entry from concept to realisation including images and demonstrating that it meets all criteria as detailed above.

Selection

  •  Mothercare team will shortlist 5 finalists
  • Thursday 24th May - The names of the shortlisted students will be announced on the GFW website
  • Wednesday 6th June, GFW -  the 5 shortlisted finalists will be expected to attend an interview with Mothercare team, location and time TBC
  • Shortlisted graduates MUST bring their FULL entry to Graduate Fashion Week for the final judging
  • Wednesday 6th June at the Graduate Fashion Week Gala Awards Show  - The 5 shortlisted graduates will be expected to attend where the winner will be announced.
  • In addition to the cash prize, the winner will receive a ticket to the Graduate Fashion Week Gala Awards Show at 19:30 on Wednesday 6th June