As the original denim brand, Levi’s® created the world’s first blue jean 1873 – Levi’s® 501® jeans. Ever since Levi’s® have been a canvas for authentic self-expression for everyone from musicians to activists and innovators to fashion icons. With innovation, creativity, and sustainability at the heart of the brand, it was a natural fit for the brand to sponsor Graduate Fashion Week’s Vivienne Westwood Ethical and Sustainable Award.
Richard Hurren Levi’s Vice President for The North “To partner with Graduate Fashion Week is an incredibly exciting opportunity. Having been at the centre of culture since 1873 and a part of the fashion narrative for generations, Levi’s® has constantly sought to engage with youthful optimism and our most seminal moments as a brand have been when we've been at the heart of the generational cultural and social zeitgeist. This is a great experience to be a part of to engage with graduates and meet with the next generation of talent who will shape the global community and business of fashion.