Design a denim product and you could win £1000

and your University could win £500!


WHO:               Open to 2nd, 3rd/ final year students 

APPLIES TO:   BA Fashion Design, Product and Accessory Design from GFW18 Participating Member Universities

PRIZE: £1000 cash prize for the student with £500 for the winner’s university


LENZING have teamed up with Graduate Fashion Week to create a competition that supports their vision and strong support on sustainability in fashion.  The candidates will have to consider not only the style but also have a good knowledge of the marketing of the product and the materials. E.g. knowing who they are aiming the product at age range, market, retailers and most importantly of course the fabrics. 

It essentially has to be commercially viable style with a strong story behind.


  • Mood board including: colour palette, graphic direction, fabric, inspiration and mood.  
  • A short paragraph of no more 300 words detailing the background and inspiration about your garment / accessory piece / collection 
  • illustrations and technical flat drawings of your garment / accessory / collection presented in a creative professional format demonstrating your skills. 
  • All nominated graduates will have to submit a supporting statement for a pre-event shortlisting process. The supporting statement should explain the nominated graduate’s entry from concept to realisation including images and demonstrating that it meets all criteria as detailed above. It should also clearly define at who the product is aimed at, looking at age definition, prospective retailers as well as type of denim used / proposed.

The supporting statement should be no more than 10MB in size and no longer than 10 pages.