Hilary Alexander OBE Trailblazer Award

Award Criteria:


 The award will be given for a memorable collection that reflects the UK enthusiasm for the new, the fresh, the untried, an example of a great new unpublished fashion direction, that reflects what British Fashion is renowned for worldwide.

 The men’s or women’s wear collection, must have photogenic fashion impact when presented on the catwalk.

 The collection when presented in its’ entirety, should provide a newsworthy story.

The collection should reflect the UK’s international reputation for creative innovation and styling.

 The collection should be sensitive in its’ use of directional colour and fabric.


Judges will judge on the following criteria:

Photogenic appeal

A newsworthy story

Innovative in cut, or in the collection’s surface decoration