£750 TO THE WINNING GRADUATE £250 UNIVERSITY PRIZE
To create a portfolio of at least five editorial stories, each aimed at an identified publication, addressing a wide variety of issues and narratives.
Students must demonstrate the ability to communicate effectively through the evaluation of the needs of the viewer/client in respect of market/trends. Additional work may be included in the final submission further to the above list, but do not submit more than ten themes/stories.
A clear understanding of the procedures and practices employed must be submitted describing the development, the production and the presentation of the final submission.
The judges will seek the following within the submission:
Creativity, Originality & Innovation
Technical excellence & a professional standard of graphic presentation
Photographic awareness, quality of finish & presentation
Currency of contemporary image
Strong Narrative that effectively communicates with the identified audience
Ability to organise and work with the complexities of a creative team
The 3ina Fashion Styling and Creative Direction Award is judged in two parts. All nominated graduates will have to submit a supporting statement for a pre-event shortlisting process by industry experts
The supporting statement should explain the nominated graduate’s entry from concept to realisation including images and demonstrating that it meets all criteria as detailed above.
The supporting statement should be no more than 10MB in size and no longer than 10 pages.
Nominations made to the University Resources Portal by 18.00 Thursday 18th May
Shortlisted graduates MUST bring their FULL entry to Graduate Fashion Week for the Final Judging
Judging will take place on the nominated graduate’s university/ college Stand from:
10.30 - 13.00
14.00 - 16.00
The Judges for your Award will make themselves known and this will be your opportunity to talk through your idea and possibly answer questions from the Judges.
All nominated students MUST stay on their stand for the entirety of the day to ensure that they are available to meet the judges if requested.
The winners and runners up of each award will be announced at the Daily Award Ceremony in GFW Live! at 18.00 on the same day the award is judged.
In addition to the cash prize, the winner will receive a ticket to the Graduate Fashion Week Gala Awards Show at 19.00 on Wednesday 7th June
All the Exhibition Award Winners will have their winning work clearly highlighted on Wednesday 7th June and a mention during the GFW Gala Awards Show in the evening.