Fashion photography plays a huge part within all aspects of the Fashion Industry and GFW is proud to recognise its values within the subject discipline and is keen to support the ever increasing number of graduates communicating through Fashion Photography and celebrate the presence of the” image” in today’s fashion arena.


The Judges will be looking for the following:

  • Technical excellence,
  • Creativity/Imagination,
  • Personal vision
  •  Contemporary/documentation of the times/saying something about now, • Innovation,
  • Quality of finish
  • Presentation.

The brief is being left deliberately open to encourage innovation. 
Students may be on any of the courses within their University that are exhibiting at Graduate Fashion Week.



The Fashion Photography Award is judged in two parts. All nominated graduates will have to submit a supporting statement for a pre-event shortlisting process by industry experts

The supporting statement should explain the nominated graduate’s entry from concept to realisation including images and demonstrating that it meets all criteria as detailed above.

The supporting statement should be no more than 10MB in size and no longer than 10 pages.

Nominations made to the University Resources Portal by 18.00 Thursday 18th May

Shortlisted graduates MUST bring their FULL entry to Graduate Fashion Week for the Final Judging

Judging will take place on the nominated graduate’s university/ college Stand from:

10.30 - 13.00

14.00 - 16.00

The judges for your Award will make themselves known and this will be your opportunity to talk through your idea and possibly answer questions from the judges.

All nominated students MUST stay on their stand for the entirety of the day to ensure that they are available to meet the judges if requested.

The winners and runners up of each award will be announced at the Daily Award Ceremony in GFW Live! at 18.00 on the same day the award is judged.

In addition to the cash prize, the winner will receive a ticket to the Graduate Fashion Week Gala Awards Show at 19.00 on Wednesday 7th June All the Exhibition Award Winners will have their winning work clearly highlighted on Wednesday 7th June and a mention during the GFW Gala Awards Show in the evening.