Social Media Award

Imagery is the cultural currency of our times. We are defined by what we do or don’t upload. Imagine social media as a shop window – allowing us to display our wares and talents to the wider market. Utilisation of this “window” can lead to new contacts, wider recognition and potential job prospects. No longer side-lined as faddish or gimmicky, social media and its many evolving platforms has positioned itself at the forefront of how we communicate with each other in the 21st Century. The social media tool of the moment is Instagram. The ability to instantly upload as well as curate the gallery like space lends itself nicely to fashion image making. Content is key regardless of how many followers you have or how many you follow.




This brief is to create and curate an Instagram Campaign relevant and reflective to the constantly evolving interface of fashion communication. Submission is an Instagram campaign that the judges feel is outstanding in its contribution to the field. You are not being judged on how many followers you have but on the originality of content plus your editorial skills through selection and production of imagery.


What do I do if I have been nominated?


The Social Media Award will be judged in two parts, students will need to submit an initial ‘synopsis’ for pre-judging by industry experts prior to the event. This ‘synopsis’ should explain your entry from concept to realisation, including images covering all information detailed in the award criteria in a maximum of 10 pages and no larger than 10MB. All entries will be pre-judged by industry experts prior to the event, shortlisting a minimum of 10 finalists. It will be the responsibility of your Course Leader or Lecturer to upload your nomination form and synopsis to the University Resource Page by 6pm on Thursday 18th May 2017.


What happens if I get shortlisted?


Shortlisted students and their university/ college will be notified by e-mail by Thursday 25th May 2017 by 6pm. If you have been shortlisted, you will need to bring your full entry to Graduate Fashion Week for the final judging. The Judging Schedule will be announced soon - please make note of the day your Award will be judged when announced. Judging will take place at your university/ college Stand from 10.30am to 1pm and 2pm to 4pm. The Judges for your Award will make themselves known and this will be your opportunity to talk through your idea and possibly answer questions from the Judges. It is important that you remain on your stand during these times to ensure the Judges view your entry!


And the Winner is...


The Winners and Runners up of each award will be announced at the Daily Award Ceremony in GFW Live Studio at 6pm on the same day the award is judged. In addition to the cash prize, the winner will receive 2 tickets to the GFW Award Show on Wednesday 7th June . All the Exhibition Award Winners will have their winning work clearly highlighted on Wednesday 7th June and a mention during the GFW Gala Awards Show in the evening.