ASOS is a global fashion destination.  A mix of cutting-edge fashion and variety of fashion-related content making the hub of a thriving fashion community. ASOS is celebrating future talent in more than just fashion design by creating this new award to replace the Portfolio Award. This new award will acknowledge talent in both Design and Communications pathways by offering a “first”, “runner-up” and bursary for the corresponding winning university in each pathway.


Communications encompasses the following pathways:

-        Photography

-        Styling

-        PR

-        Marketing

-        Social Media

-        New Media

Design encompasses the following pathways:

-        Womenswear

-        Menswear

-        Childrenswear

-        Accessories

-        Textiles






 Submission is a well-executed, stylish, and professionally presented fashion portfolio that demonstrates individual creative identity, whilst communicating thinking process and development from the concept to final ideas. 

The portfolio should display a high level of contemporary visual communication, evidence a broad research base that displays the relationship to the ideas, the understanding of future trends, and to include fabric swatches where appropriate.




-        Submissions made to the University Resources Portal by 18.00 Thursday 18th May

-        ALL portfolios received by 17.00 Thursday 1st June to the GFW Office in Whitechapel:


Graduate Fashion Week

c/o FSI Events

Studio 3.28

East London Works

65-75 Whitechapel Road


E1 1DU


-        Friday 2nd June - ASOS will judge the award and choose the finalists, runners up and winners in each of the categories and inform GFW of these individuals.

-        Sunday 4th June - Portfolios will be available to be collected from the Organisers’ Office at the GFW Venue, to be displayed on their University’s stand from 10.00

-        Sunday 4th June Finalists will be announced at the “The Daily Awards Show” at 19.00. ALL NOMINEES should attend this show to find out if they are a finalist.

-        Monday 5th – Wednesday 7th June The finalist’s work will be highlighted in the exhibition as “A Finalist of the ASOS Future Talent Award”

-        Wednesday 7th June The finalists attend the “The Gala Awards Show” at 19.00 where the winners and runners-up will be announced.






First Prize

-        £3000 to the winning graduate

-        £1000 to the University

Runner Up

-        £1000 to the graduate


First Prize

-        £3000 to the winning graduate

-        £1000 to the University

Runner Up

-        £1000 to the graduate